Why is Jenkins theory relate with our Branding?
According to Jenkins, media audiences are not passive recipients of information but are actively engaged in interpreting and making sense of media messages. His theory proposes three key concepts that help to understand the relationship between media producers and audiences: participatory culture, collective intelligence, and spreadable media and by recognizing the role of audiences in creating meaning from media texts, media producers can better understand and respond to the needs and interests of their audiences.
Who is our target audience?
Our group's rap music target audience is young people aged 14 to 26, because in China, rap music is a popular category of songs and is also a popular genre for teenagers and young people to listen to. So based on the audience base and consumer base, we need to provide these supplies to young people. According to expert research, listening to music can relax the body, relieve stress, and to some extent, treat some psychological diseases, prevent brain aging, maintain brain health, alleviate fatigue, resist aging, improve sleep quality, and improve work efficiency. Generally speaking, rap music has a broad appeal and can attract audiences from different backgrounds and age groups.
Why is target audience important?
Knowing your target audience allows you to create messaging that resonates with them. By understanding their needs, desires, pain points, and preferences, you can craft messaging that speaks directly to them and increases the chances of converting them into customers. Efficient use of resources: Identifying your target audience helps you allocate your resources more effectively.
Better customer experience: Understanding your target audience allows you to create a better customer experience. By tailoring your messaging, products, and services to their specific needs and preferences, you can improve customer satisfaction and loyalty. By focusing on a specific group of people, you can differentiate yourself and position your brand as the go-to solution for their nee
How cross media works in our MV?
Cross media branding refers to the practice of creating a consistent brand identity and messaging across multiple media platforms, such as television, radio, print, online and social media. The aim is to create a cohesive and recognizable brand image that resonates with audiences regardless of the media channel they encounter it on. For example, a company might use the same logo, color scheme, tagline, and visual style across its website, social media accounts, television ads, and print materials. By doing so, they create a consistent brand experience for their audience and reinforce the brand's values, personality, and positioning
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