What is the purpose of a music video?
Promote sales of albums and singles. Promote new artists to the audience and maintain the audience's attention to existing artists. Promote the image of an exciting and energetic and make music more memorable through visual impact Express emotions, understand message. They use many parts of low-key lighting.
What makes people want to watch a music video?
People use it to relax, express ourselves, and basically improve our well-being. Or want to have better understanding of a music video
What makes a good music video?
The best way of making a good music video is best to keep the idea simple and focus on story moments that will match key moments in the song. Just Like any narrative piece think about what's trying to be achieved in each scene. If it's too complicated or not clear enough an audience will quickly lose concentration and not connect.
What are the key elements of music video?
There are 5 of them. They are location, lighting, coverage and inserts, music, and an engaging edit.
What is the structure of music video?
Basic structures of the music video are in 3-4 minutes and a typical music video combine with a mix of live performance, narrative, and other visual imagery including computer graphics and animation. Most of the company and producers does the music video is to advertise the band or the artist and song.
As early as 1940s, musicians and filmmakers cooperated to produce short films called “Soundies”. These films usually depict jazz or pop performers singing the popular tunes of the day, most likely in a studio or nightclub environment. Music videos were originally produced by the publicity department of record companies or the management team of artists. Early videos were not always creative, but they did show the artist performing an upcoming single from an unreleased album, or a live performance of a currently popular song.
For the use of lighting in the music video include many Low-key lighting
Lighting in the next episode is youthful/mature atmosphere
Camera: low angle/close ups for rap: power / emphasize objects, wider shots for pop to show choreography
Sound: diegetic/non diegetic
Editing: synchronize with pace/beat, length of cut depends on lyric length
Clothing: colorful shirts & dresses for youth, weird hairstyles & dark colors for subculture stuff, hoodies & caps for hip pop culture
Items: cell phones in pop, love; watches, cars & jewelry in rap, wealth;
Generally, music videos reinforce stereotypes to appeal to wider audiences,
However, concept MVs may subvert stereotypes to create a stronger impact and make the MV more memorable
The Key conventions of the music video
* Technical
* light, camera, shot, angle, mise en scene edit
* Symbolism
* Representation: stereotypes
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