How was music marketed in the mid to late 20th century?
In the middle and late 20th century, music became more popular and began to be popular. At the end of the 20th century, with the promotion of radio and television, people slowly began to pay attention to music. Because music was included in radio and television, people could switch channels to find music they liked. At that time, people who could listen to music were of higher class, and not many people had the opportunity to listen to music, So listening to music was a luxury consumption at that time. Only a few rich people can enjoy it. People listen to music mainly for relaxation, so many record companies and TV stations cooperate to launch more popular songs. For example, in China, CCTV51 is a special channel for listening to music, which is a special channel for people to listen to music on TV. In addition, advertisements on TV or offline shops will be mixed with some popular music or newly launched music as advertisements.
How do musicians market their music now?
Know your target audience. If you find the wrong audience, the best music will receive the worst response. If you like Ticino music, you should show the difference between it and soul singing, electronic music and slow rock. It is necessary to find out what kind of music you want to create, and whose appetite this kind of music is for. This will help you attract fans, occupy high places, and help your records sell well.
Sell their music on Twitter. Twitter is an excellent platform to contact their fans and increase your popularity.
Learn to use live tweets. When they have a unique view on something , there might as well put them on live tweets and let your fans participate in the discussion!
They provide links to their videos or music.
Master of music sharing and recommendation can earn more attention for them.
Take some attractive photos to attract their fans' attention and make them look forward to more such photos.
Take the time to respond to your fans. Respond openly to your fans and let everyone know how much you care about them. Make your fans feel special - you can send them more content emails.
Use Instagram application to promote your own music creation. They use this software to attract more fans. They synchronize it with everyone to get more people's attention at the same time; They also post more statuses to increase your visibility. Publish more photos of you and other band members during rehearsal, even when you are captured when they mess up, and they tell everyone that they are an ordinary person.
They spend a plenty of time interacting with fans. They update the status in the afternoon of the working day, which attract more readers.
How do and have the big labels marketed music?
A large record company usually consists of four departments: the publicity department, the promotion department, the distribution department and the sales department. The Publicity Department is mainly responsible for the artists' exposure to the media and the public, so as to drive the sales of records. They promote records, artists, record introductions and promotional activities through radio, television, newspapers, magazines, networks, new media, concerts and other channels. And they understand each kind of media and audience, and use the limited budget to maximize exposure and control the frequency and quality of exposure. They also maintained good relations with major music, video and short video platforms, and confirmed the promotion and push of the platform. The Promotion Department is mainly responsible for the broadcast, broadcast volume and ranking of songs on radio, TV and streaming media. And they maintain good relations with major music platforms to ensure the flow and push of lists and songs. The Distribution Department is mainly responsible for promotion and public relations. And after analyzing the target market, formulate the marketing strategy. The sales department is the most important department because they need to sell all the prepared songs. They will be responsible for contacting wholesalers, retailers and large record chains.
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